In 2017, HTC VIVE & Pico Plus set CES on fire with a state of the art booth. In 2018, HTC threw down the gauntlet and said, “blow 2017 away”.
Pico Plus set out to create a futuristic yet clean and minimalist space. A design that can both represent the advanced technologies of HTC VIVE, but yet also let the HTC VIVE products shine.
Our objective – make the press the take notice and inject HTC VIVE Pro into the cultural conversation. And that’s exactly what we did. Just ask HTC about the 22 awards they received from the press at CES including: Engadget Best of CES 2018, TechRadar 2018 CES People’s Choice Award, Expertreviews Best of 2018, Trust Reviews Best of CES 2018, just to name a few. With the help of Pico, it is safe to say that HTC/VIVE accomplished their goal to shock and awe.
“Of all the goals we’ve set, your understanding and experience from last year’s and how that manifested in the floor plan, was the key differentiator and was what set you apart from the other agencies who submitted their proposals. Kudos to Cindy and the Pico team in being the absolute professionals, ensuring us a smooth execution of the exhibition, from install, to build, to on-site supervision, dismantle and load out” – HTC Vive Marketing Director