I Light Marina Bay
Asia’s largest sustainable light art festival, i Light Marina Bay, lit up the Singapore’s Marina Bay waterfront with twenty beautiful and sustainable light art installations. The Goal? To act as a powerful reminder of how everyone can help conserve resources for a better future and to encourage festival-goers and the wider public to adopt green, sustainable habits in their everyday lives. The Pico team worked closely with the Urban Redevelopment Authority (URA), playing a pivotal role in organizing and executing the event, providing full event management services – from conceptual support and artist management, to sponsorship solicitation and activation, and marketing and PR. Inspired by nature and light, these incredible installations were the ultimate expression of artistic genius, and helping install and manage these complex and striking works of art required great sensitivity and expertise on our part.