Fujifilm came to us with a problem. They had an excess inventory of Z-10 cameras equipped with blog mode, which allows one to upload photos to social media with the click of a button. Unfortunately, the millennial target in Australia was already equipped with cell phones that had the same capabilities as the camera. With only a $130K budget, we created a focused and effective spot that ran on music television stations in Australia, i.e. MTV and VH1. In three months the available stock of cameras was sold out and more shipments were back ordered. This was also an award-winning campaign for the brand.