Deep down, we are all children at heart. We love to play and have fun, and we really love a thrilling – and dangerous! – spectacle. So when Jaguar Land Rover asked us to develop a show-stopping campaign to drive online voting for their new Evoque Convertible and Hardtop brands, well, we couldn’t resist. Pico spent months working with structural engineers designing the longest vehicle seesaw the world had ever seen, balancing the Jaguar Land Rover Evoque Convertible on one side and the Evoque Hardtop on the other. The seesaw moved up and down according to live real-time voting results, but everyone was a winner when the Guinness Book of World Records announced that we had broken the world record for the longest vehicle seesaw at 25.077m (82 feet 3 inches).