Scion is a brand that is young, unique and fun. So what better way to celebrate the evening than by tapping into their inner child that just wants to play games? To take the playful theme over the top, the space would evolve into a larger than life pinball machine. Everywhere you looked immersed you right into the experience.
Three digital Scion pinball machines were built from the ground up and fed to a giant digital scoreboard. Prizes were given away and the ultimate winner would get to take home an actual pinball machine.
Dealers also had the opportunity to create a personalized message right onto their own messenger bags.